Pioneering neuroscientist, Dr. G. Blake Holloway originally developed NuCalm as an all-natural stress intervention technology for the treatment of Post-Traumatic Stress Disorder (PTSD) and addictive disease. However, we have found that stress and poor sleep quality negatively impacts most humans … whether it’s on the playing field, in flight, in a medical procedure, or in a boardroom, NuCalm lets you relax, restore, focus, and perform at your best.